In my book I describe “effortless designing” as what happens when we have done our preparations, learned and practiced our techniques and are now crafting our work. We can forget all about concentrating on “perfect” technique and our talent takes over. Our work just seems to happen effortlessly when we are designing in our own authentic style.
For my cover design I wanted to capture that moment of effortless designing. You have just placed the last detail into a design. It is crafted in your authentic, effortless style. And it turned out just a little bit better than you thought possible… which really is the goal, isn't it?
So... here we go... this is how I crafted my design... and you will see my “that moment” just after, captured for the cover of my book:
the effortless floral craftsman, a floral crafter’s guide to crafting with nature.
I always take a few moments… yes, with a few sips of coffee, to look at my design when I am done.
A quick retrospective to learn, but also to appreciate.
We create with the most extraordinarily beautiful medium- that is worthy of taking a moment!
I used drying Fiddlehead Ferns to create the black tendrils to emphasize the unusually delicate Red Lipstick Hanging Heliconia flower heads.
I am so happy with how it turned out. It has an almost dream-like quality to it. I wanted the design to be very "me" and at the same time I wanted the design, and not me, to be the focal point. This one design picture needed to capture what I am trying to say in the entire book. Uncluttered and minimal but still intricate. And truly my effortless floral craftsman design moment. Designing for a cover is a lot of pressure!
You guys are amazing! But like… amazingly, amazing. The first batch of the advance special craftsmanship edition books sold out within hours. Thank you so, so much. I signed, wrapped and mailed off a book to everyone on the list. Your book is on it’s way… or do you have your copy already!?!
If you want to make sure you are first in line for one of the second batch of advance books, please pre order your copy as soon as possible. I will again sign, wrap and mail out these books the moment I get them. The binders promised it will be ready somewhere between next week or the week after.
This is my ongoing creative workbook to research and capture design projects and techniques. You will mostly find ideas for floral art but I will also include some other projects such as gift packaging, cards and even cake decorating with a few lifestyle
projects arranged in between.
Everything you see in this workbook was designed, made and photographed by me, unless specific credit is given to another designer.
Book cover design: the effortless floral craftsman, a floral crafter’s guide to crafting with nature
Freestyle Freesia design video for Flower Factor
'tis the season to deck the halls with all things jolly...
Biomimicry Demonstration and Workshop video
Where to Wear
Toronto Flower Show at Canada Blooms 2016
RHS Chelsea Flower Show 2015 Limelight Floral Art Design
Crafting Corsages in three ways with BoutStix Magnet Stix
Getting Creative with Boutstix Magnet Stix: Succulent and Air Plant Boutonniere