My creative workbook

Christine de Beer Floral Lifestyle Design

You are not done

My article in the Prom and Graduation Design Issue of
Canadian Florist Magazine


Read more about Boutstix Floral Magnets on their website

The really fascinating thing about success is that we all define it differently. Maybe you measure it in revenue (money,) while the designer next to you might measure his success in number of arrangements done in a day, while another designer might feel successful only when she designs something truly unique every week. Others will measure it in return customers, or number of "thank yous" from customers. Others still will measure success in respect from their peers, or competition wins. There is however another, slightly oblique, yet important measure of success, and that is understanding the mechanics of your success so that you can drive continuous improvement.

You are not Done floral art design

Continuous improvement could be the ultimate form of success, because it is the building block from which you build success.

No matter how successful or unsuccessful you are now, and regardless of how you measure success, employ continuous improvement and you will reach progressively greater levels of success. A simple yet powerful concept, but unfortunately adult life, especially modern adult life, hides this from us and we have to work at re-learning things we did naturally as children.

Palm leaf grasshopper

The first step to harnessing continuous improvement is realizing that you cannot "do" and "improve" (or learn) at the same time.

It is mentally impossible. Improvement comes from doing, then pausing to reflect on what you have just done, inspecting it for opportunities to improve, and then doing in a slightly different way. It is a cycle. We get stuck when we stop taking the time to stop and reflect. Not reflecting and not improving, is often the driver of temporary success.

Rosary vine and grass design.

Imagine you start a flower shop. Initially business is hard, but you work at making a name for yourself. You try new design styles, new pricing models, different markets.

Soon you start to do more business. Eventually your days are only filled with doing business. Your techniques stay the same, your designs are similar, your business models remains the same, because "you don't have time to attend that course, or practice that technique." One day you start to notice your customers are going elsewhere. What used to be your differentiator is now ordinary.

Rosary vine, hazel and palm leaf grasshopper

It is usually extremely difficult to recover from this position because in "successful" times your overheads tend to increase, which means it is harder to navigate a down-turn.

Now, imagine an alternative approach. Every day, week or month, you take some time to reflect on your "doing."

Foliage Corsage

Ask yourself: What worked, and how can you do more of that? What did not work, and how can you do less of that? What did not change, how can you improve on that? Don’t try everything, choose one thing, do it, and reflect on it.

Maybe you choose to abandon your slowest selling design and replace it with a more contemporary style. The risk is minimal and the payoff could be enormous. You may choose to call that one customer that complained, and have a longer conversation to understand why they were unhappy, and what could have resulted in a different outcome. You may choose to reorganise your work-table to see if you spend less time looking for your scissors, or move your ribbons so that you can more easily identify the best colour for an arrangement.

Weaving a grasshopper from foliage.

Everyone needs to find what works for them...

... but if you want a guideline: healthy businesses spend 2% of their time reflecting on what they have done or produced to look for improvement opportunities. Every week that would be an hour, or 4 hours every month. They then spend anything between 5% and 20% making changes. As an example, in a week you may spend an hour reflecting on the effect of your shop layout. A small change could take you a little as two hours (5%,) a big change may take a day (20%.) Experiment with what works for you, but that is a healthy and safe range.

Foliage corsage using a corsage magnet

The best part of continuous improvement, is that it is not an "all or nothing."

No matter how little you improve, it is still an improvement. A tiny improvement every week adds up to 52 improvements in a year. You can accomplish the seemingly impossible with 52 small improvements.

Canadian Florist Magazine

Thank you Canadian Florist Magazine for inviting me to be part of your beautiful Prom and Graduation Issue

Every week I add a new design with related tutorials. Be sure to subscribe to receive an email notification with design inspiration.

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Christine de Beer

This is my ongoing creative workbook to research and capture design projects and techniques. You will mostly find ideas for floral art but I will also include some other projects such as gift packaging, cards and even cake decorating with a few lifestyle projects arranged in between.

Everything you see in this workbook was designed, made and photographed by me, unless specific credit is given to another designer.

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Ceropegia woodii

Rosary vine, Chain of Hearts, Collar of hearts and String of hearts